Our pick of the week:
To protect your reputation, personal brand, your bank account and your privacy you need to be very careful what you write and post on social media channels (Jeff Bullas, 2017).
Personal Branding has been practiced now for a bit more than ten years, is indeed founded on the idea that individuals (exactly like companies) should see themselves as “a business of one”. This is especially true for job seekers that evolve now in a global and very competitive job search environment. Or for entrepreneurs that should be able to sell themselves (to investors, banks, potential partners…) even before having the chance to actually sell their ideas.
Therefore, for many young professionals and individuals, there is a necessity to understand the key Marketing, Promotion and Branding concepts. And being able to apply them on an individual level is becoming an absolute requirement for ambitious graduates willing to increase their chance to succeed (both career and life-wise).
Please find below a feed of articles updated weekly by our Team and bringing some guidance on how to build your Personal Personal:

So you think you’ve used all the right buzz words in your LinkedIn profile, but still, recruiters aren’t knocking down your door? What gives? LinkedIn isn’t just an online resume, it is a social network and an online portfolio. It’s time to stop lurking on LinkedIn. Draw attention to your profile by actually using LinkedIn. Try these seven things (Hannah Morgan, 2017).
In some cases a need emerges overnight and a company quickly fills the position with whomever they’re already connected to. The hush-hush factors vary, but you can count on one thing across the board: It’s your reputation and relationships that get you in the door. Your credentials and application—no matter how stunning—won’t be enough on their own (Breuer, 2017).

In some cases a need emerges overnight and a company quickly fills the position with whomever they’re already connected to. The hush-hush factors vary, but you can count on one thing across the board: It’s your reputation and relationships that get you in the door. Your credentials and application—no matter how stunning—won’t be enough on their own (Breuer, 2017).

Your personal brand is the version of yourself that most people will see. It’s the first impression you make to anyone who hears about you before meeting you in person, including potential employers. Social media allows us to broadcast a mediated form of ourselves to the world, making the creation of a cohesive and impressive personal brand extremely important, especially during a job search or career transition (Scott, 2013).